VH1 Plus

I always think it’s interesting to learn about major rebranding efforts of tried and/or true brands. Recently cable network VH1 unveiled a new graphic identity. To go along with that news, here is a very incomplete picture of where the brand has been.

2013 January 16

• New promotional materials feature a plus sign (+) within the VH1 letterforms.
• The plus sign featured in the brand’s new graphic identity is meant to represent the network’s dedication to combining music, pop culture and nostalgia programming.

2010 July 26

• VH1 creates a Foursquare badge, VH1 Fanatic Badge

2008 February 2

• VH1 Uno discontinued

2006 March 27

• VH1 Country music video channel renamed CMT Pure Country

2003

• Dropped “Music First” from name

1997

• VH1 Save the Music Foundation launched

1994 Fall

• Rebranded as “VH1: Music First”
• Hyphen removed from logo

1985 January 1

• Network launched as Video Hits 1

Logo history