Really interesting article in the Minneapolis/St. Paul Business Journal about brands reacting right away to Prince’s passing.

Brands mark Prince’s death with tweets, and hit a few sour notes.

I don’t know that I am bothered by any of these, especially those included here from MN brands, but those companies with an even deeper connection are getting – as the article states – a warmer reception.

One that really works – Chevy’s “Little Red Corvette.” Check out Adweek’s take here.